Comcast Partners with The Hidden Genius Project to Help Black Male Youth in Chicago and Atlanta Acquire Digital Skills and Enter the Tech Sector

$2 million grant deepens Comcast’s extensive work to advance digital equity and provide communities across Chicago with the resources needed for jobs of today and tomorrow

February 27, 2023 – Comcast NBCUniversal today announced a new $2 million grant to The Hidden Genius Project, furthering the company’s longstanding efforts to advance economic mobility through critical digital skills building across its national footprint and here in Chicago.

A globally recognized nonprofit, The Hidden Genius Project trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities. Comcast’s funding, which will be distributed over two years, will support The Hidden Genius Project’s expansion to Atlanta and Chicago this year.

Representation within the tech sector continues to be starkly inequitable. Black Americans occupy just 7% of tech jobs, although they account for 14% of the national population. Founded in 2012, The Hidden Genius Project has provided mentorship, career planning and tech skills training to hundreds of Black male high school youth in Oakland, Richmond and Los Angeles, CA, and Detroit, MI through their Intensive Immersion Program.

Program participants have a 98% high school graduation rate with 95% entering post-secondary education and over 40% of alumni studying computer science or related fields. Building on this track record, Comcast’s funding will help even more former program participants gain post-secondary education and support the development of Genius Lab, an innovative new curriculum for young people of color to gain computer science, software development and entrepreneurship skills.

“Our continued partnership with Comcast NBCUniversal will equip us to engage even more Black youth with the skills, experiences, and networks to find their way into family-sustaining career pathways, including the tech sector,” said Brandon Nicholson, Ph.D., Chief Executive Officer of The Hidden Genius Project. “With ample access, our young people regularly realize their potential to pursue meaningful and exciting pathways, and subsequently create future opportunities not only for themselves, but also their entire community.”

“As the lack of digital skills continue to be a determinant of future economic opportunity, we must ensure that young Black men have access to the resources and programming that will put them on a path to success in our digital economy,” said Dalila Wilson-Scott, EVP and Chief Diversity Officer of Comcast Corporation and President of the Comcast NBCUniversal Foundation. “For years, The Hidden Genius Project has proven to be a key partner in helping young people acquire the knowledge and resources needed to ensure long-term upward mobility and create generational change. Comcast is proud to deepen our commitment to help empower these Geniuses and future leaders pave the way to even greater innovation and equity within the tech sector and beyond.”

“’We’ve had considerable success closing the digital divide in Chicago over the last decade,” said Carl Jones, Jr., Comcast’s Regional Vice President of External and Government Affairs. “This investment will help Black male youth participate in the digital future by providing more resources to help overcome one of the greatest obstacles to digital equity – the ‘digital skills gap.’”

This grant announcement marks the continuation of Comcast’s seven-year partnership with The Hidden Genius Project, which has enabled programmatic, volunteer and outreach collaboration in local communities across the country. The announcement is also a part of Project UP, Comcast’s $1 billion commitment to reach tens of millions of people in order to advance digital equity and help create a future of unlimited possibilities.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit for more information.

With around 5,000 local employees, Comcast’s Greater Chicago Region ( serves customers in central and northern Illinois, including the Chicago area, Northwest Indiana and Southwest Michigan. “Like” Comcast’s Greater Chicago Region on Facebook by visiting @Comcast. “Follow” Comcast’s Greater Chicago Region on Twitter at @ComcastIllinois.

About The Hidden Genius Project

The Hidden Genius Project trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities. Headquartered in Oakland, California, the organization was founded in 2012 by a group of Black male tech entrepreneurs seeking to connect Black male youth with the skills, mentors, and experiences to leverage technology to thrive as individuals and improve their communities.

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